I am a big fan of an excellent gift-wrap job. The box, the tissue, the ribbon and the card, the whole shebang. Because we created a new product I wanted to make sure that when people received the book the whole package felt complete. New parents need gifts that are perfect, just like their new babes.
Finally, the card. I had some inspiration for the card from a baby shower card from Barneys New York (I wish I could remember the brand) and a tag by She’s Crafty Knits from New Zealand. They were both letterpressed and I decided that was what I had to do. Fortunately, I have a friend at Dexterity Press who used to be in Chicago. Jeff Mueller, the owner, spent lots of time with me brainstorming about the entire project before I even got started since he and his bookmaking wife knew everything about printing and constructing a book. We ended up doing a lovely little gift card that is perfect.
After 12 years I still think the final presentation of Mother Stork’s Baby Book, 100th Anniversary Edition is the best gift to celebrate a new baby. We have customers in the United States from coast to coast as well as Europe, Asia, Australia and New Zealand. Many of our customers are celebrities, designers, film executives, business professionals, doctors, academics and lawyers, but most importantly they are moms and dads starting an amazing journey and I am thrilled that Mother Stork’s Baby Book gets to go along for the ride!